![]() They each understand that it is vital to the health of their credit unions to clearly articulate the VALUE of membership with each member. First Tech, Army Aviation, Smart Financial, and Wright-Patt are among the many, many credit unions that have executed a program similar to this and generated huge success. Has any Credit Union taken a similar approach to USAA? Yes. What are you doing to get your value proposition across to your members? Most Credit Unions cannot afford to run national TV ad campaigns.Ĭan we agree that Credit Unions must differentiate their real value proposition to their members? Credit Unions offer better rates than the banks in their market, right? Then why not crow about it? Yell it from the mountaintop, so to speak. In return, USAA gets even more business from their members – who then pledge their lifelong loyalty in return. USAA’s value proposition is that they save members money. USAA is spending millions of dollars to both produce these ads and run them in primo TV spots – like NFL games – to get their point across. In fact, they claim to have saved their members over $300 Million – and they are extremely proud of this achievement! That IS tangible value! You may have also seen that USAA advertises that over 92% of members expect to stay for life! Would your members say the same? In national ads, USAA Bank with their unique member-status insurance/banking operation, states their value very specifically. Off topic comments, attacks or insults will not be tolerated.What is the value of membership? Can you articulate what it means in an easy, digestible way to your membership? Is the value or benefit of membership real and tangible, or is it soft and fuzzy like an angora sweater? Follow reddiquette and keep discussions civil, informative and polite.You can also find the tutorials and help topics for YNAB 4, as well as download their previous apps on their Classic website.Īlso check out our wiki! Subreddit Guidelines Please wander over to some of the following links at YNAB's website: YNAB has a lot of really great support resources that you should probably check out. There is a YouTube playlist by YNAB which acts as a primer for nYNAB as well. Feel free to post your questions, budget strategies & advice.įor veteran users, learn more about the changes to the new rules in the Transition Guide. We welcome any posts here regarding YNAB. This subreddit is dedicated to discussion on the popular budget software You Need A Budget. NYNAB was last updated 10 November 2021 Welcome to /r/YNAB Filter out today's "Rant" and "Rave" threads.Welcome to /r/YNAB! Check out the wiki, and new users please read this helpful page! ![]()
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